Prada Post #7

The Prada epicentre - this first in Manhattan - subvert the familiar idea of a flagship as a grandiose headquarters building. Here a new customer experience comes into its own, with the integration of retail and performance space.

The result is an enhanced shopping event and better customer service, going beyond the commercial and becoming a visual and sensory encounter. These innovative and progressive ideas have been realised through a fusion of opposites... The building which houses the epicentre is a 19th century, cast-iron façade landmark, while the interior is very much designed for 21st Century shopping.

Located in the heart of New York City’s trendy yet historic Soho district, Prada’s actual retail space occupies approximately 24,000ft², using both street and cellar levels. Courtesy of arup.com





The inside look of the Prada Epicentre in Manhattan.



Stockist Info:
Prada Pochette, PM
Neutral Canvas overall + Prada logo emblem embossed on the front + Zipper top + Calf leather lining
Price: Approximately 400SGD
Place of Purchase: Prada, Paragon
Year of Purchase: 2007
Status: New / In-stock